I started Twiddle & Bard in 2011 as a stationary and design company. We specialized in a variety of print and design projects. Custom wedding invitations became a big part of our business. Having a background in branding and typography translated well in the wedding industry. I created custom designs for a wide variety of couples and locations. The entire invitation suite would be designed from the ground up (logos, maps, stamps, postcards, programs, menus, illustrations, patterns). We worked with wedding shops to create invitation packages that would be sold to a variety of couples. They would choose from our design themes and we would apply their information to our designs. We worked with a wide range of print and paper vendors to produce the entire package (Letterpress, calligraphery, binding, screen printing) We were a one stop shop for customized artisan Invitations.
Katie and Mark hired me to create a invitation suite that fit their wedding theme. We met over the course of several months planning and designing this custom set. They were looking for a vintage french and preppy aesthetic while sticking to their colors of pink and navy blue. We had their save the date printed as a coaster for a memorable way to set the tone of the event. The entire process of custom invitations is a great exercise in design. I always enjoy projects like this!
This was a really fun project that was born out of my love for maps. I created a series of etchings of the Twin Cities that were printed as postcards and poster. I was approached by Faribault Woolen Mills (who saw one of my prints at a vendor show) to create a vintage map of both Minneapolis and St. Paul to be woven into a wool blanket. We collaborated together to create this series of blankets. They quickly became a local favorite and are still sold in shops all around the state.
A good portion of the stationery work I've done has been for wedding invitations. I find my background in design and branding is a real strength in this industry. It combines a lot of the things I love about design, typography, Illustrations, printing, patterns. Over the course of a few months the couple and I work to design a custom invitation suite. We start out with a mood board to establish a look and feel, then move onto the necessary pieces. Sometimes the suite is pretty basic, other times it includes everything from maps to menu cards to custom patterns. I work with a variety of print vendors to create a final package. It can range from letterpress and foil printing to calligraphy and embossing.
Rebecca Noecker City Council Campaign
Rebecca approached me to design her city council campaign. She was running for the Ward 2 seat in St. Paul. Ward 2 is the most important seat in St. Paul. It's neighborhoods include Downtown, West 7th, Cathedral Hill and Grand Avenue. This seat had never been held by a women or anyone under the age of 40, Rebecca was both. We wanted to design a grass roots look while keeping to her progressive principals. I did all the branding for her campaign. Yard signs, website, flyers, mailers, buttons. It was a large variety of pieces to be designed, branded and produced. Ultimately it all paid off, for in November of 2015 Rebecca won the election and became the first women and youngest council member in the history of the city.
Barley Johns Brewing
Barley Johns started out as a brew pub in North East Minneapolis. They decided to can their beer and open a bigger brewery in New Richmond Wisconsin. They needed a full rebrand along with a way to tie these two businesses and states together. I was commissioned to take a crack at the rebrand. The craft beer world is constantly changing, and new beers are being introduced at an increasing rate. The challenge with designing the packaging was to build something that was consistent with the brand, while allowing new flavors to be easily introduced. My solution was to create a shield and banner on the front and back of the can that would stay the same. Whatever art work was chosen to represent the newest flavor would be printed behind the banner and shield. This would give them the flexibility to introduce new flavors while maintaining their aesthetic. This also allowed for future collaboration with a variety of artists.
I started my career working for a digital agency. We worked on a wide variety of projects, but mostly focused on digital design. While there I had the opportunity to work with big name brands on everything from ux design to interactive banner ads. It was a wonderful learning opportunity. Especially for someone like me who had been educated with an emphasis on the concept and message of a brand. It taught me the importance of bringing a concept and meaningful design to the screen. These are just a few highlights of my work. Some were interactive banner ads, while others were user interface experiments for social media and search engines.
Logo's are some of my favorite projects to work on. I love the way a simple mark can tell a story. Whether its a new brand or a rebrand, the same principals apply. How can I tell this companies story in a simple mark? How do I convey the principals and message this brand is representing? Every logo offers its own opportunity to tell a story. My education taught me to focus on the concept at all times. If the concept is strong then move forward with the execution. My typical process consists of nothing but sketches for the majority of the project. This helps me explore ideas quickly and get a feel for what is and isn't working. Ultimately I've found if I stick with the process I find solutions I never would have discovered.
Cafe Racer Jacket
I was commissioned by a local motorcycle company to design a label for a jacket they were producing. This was a collaboration of three companies into one product. The label needed to by stylish while combining all three companies efforts into one.
Remote Year Travel Poster
Remote Year is an amazing program for creatives all around the world. It offers people the chance to live and work in a new city and country every month for a year, while working on their own freelance projects. Myself and a copy writer friend thought it would be fun to make old school travel posters for each city remote year visits. This is just the first of 12 posters planned. We wanted to bring back that sense of adventure and discovery that transportation made possible last century, while reaching out to the "digital nomads" of this century.